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Grand Opening of the First Super Five-Star Hotel of Evergrande

 Date:2009.07.13   Publisher:Evergrande Group

 A Gathering of Word-Famous Celebrities and Stars   

Evergrande Hotel, the first super five-star hotel of Evergrande Real Estate Group, had its grand opening to the world on July 10 . Business celebrities, representatives of investment banks and important cooperative partners as well as 110 mainstream media at home and abroad attended this grand ceremony. Business celebrities attending the opening included Dr Yu-tung Cheng from Hong Kong, Chairman of Chinese Estates Group Mr. Luen-hung Lau, Chairman of Emperor Group Mr. Sau-shing Yeung, Chairman of CC Land Mr. Songqiao Zhang, and President of Renhe Commercial Holdings Mr. Yongge Dai. The opening ceremony was also attended by representatives from international investment banks, including CEO of BOC International Mr. Yan Wang, General Director of Temasek Holdings (HK) Limited Mr. Weiquan Su, Managing Director of CarVal Investors Mr. Avery J. Colcord, Director of Kuwait Foreign Investment Bureau Mr. Don Lim, Managing Director of Shikumen Fund Management Co., Ltd. Mr. Nelson Tang, Managing Director and Vice President of Merrill Lynch (Asia) Mr. Guilin Huang, Managing Director of Merrill Lynch Mr. Jason Cox, Managing Director of Merrill Lynch Mr. Mark Chu, Managing Director of Goldman Sachs Mr. Mark Machin, Managing Director of Goldman Sachs Mr. Vincent Peng, CEO of Credit Suisse (Asia) Mr. Ranjit Lakhanpal, and General Manager of ICBC International Mr. Mingxiang Huang, as well as super Chinese stars such as Jackie Chan, Joey Yung, Charlene Choi, Yifei Liu, and Bingbing Fan.

Here is the welcome speech given by Dr. Haijun Xia, Vice Chairman of the Board of Directors and President of Evergrande Real Estate Group:

Honorable leaders, guests and friends from the press: 
Ladies and Gentlemen:
Welcome to our opening ceremony!

Today, we are so happy to have all of you here to witness this grand opening ceremony of Evergrande Hotel, the first masterpiece of its kind in Evergrande Real Estate Group. First of all, on behalf of Professor Jiayin Xu, Chairman of the Board of Directors of Evergrande Real Estate Group, and all Evergrande staff, I would like to extend the warmest welcome and sincere gratitude to all the honorable guests present today.

Dr. Haijun Xia,

Vice Chairman of the Board of Directors and President of Evergrande Real Estate Group, gave the welcome speech

With the support of leaders and friends from all walks of life, Evergrande Real Estate Group started its business in South China and expanded it all over China after 12 years of extraordinary leapfrog development. Evergrande has now developed into a large modern international real estate enterprise integrated with real estate planning, design, development, construction and property management. It has been listed on the Top Ten Chinese Real Estate Enterprises for 6 consecutive years. In Evergrande, we have the many “Class-Is” and “Grade-As”, including the Class-I real estate developers in China, Grade-A institutes of architecture design and planning in China, Class-I construction companies in China, Class-I construction supervision companies in China, and Class-I property management companies in China. At the same time, we have developed and sold many large-scale high-cost-effective real estate products in 23 major provincial capital cities and surrounding areas, including Guangzhou, Tianjin, Chongqing, Shenyang, Chengdu ,Wuhan, Nanjing, Xi’an, Changsha ,Taiyuan, and Kunming. In this way, we have managed to achieve scale development and brand establishment simultaneously.

Since 2008, Evergrande has been confronted with two great challenges: the postponed listing and the stagnant market in the real estate industry brought about by the global financial crisis. On one hand, Evergrande continued to accelerate its internationalization process and ensured the availability of funds needed for further development by actively introducing international strategic investment partners and increasing capital shares. On the other hand, Evergrande insisted on the implementation of the excellent-work strategy and provided high-cost-effective and excellent real estate products to the market. Evergrande products were sought after even in the stagnant real estate market, and Evergrande managed to set new records in real estate transactions in China continuously.

Since the beginning of this year, under the leadership of the Board of Directors of Evergrande Group and the hard work of all Evergrande staff, Evergrande has made further extraordinary achievements in corporation management, marketing, project construction, brand building, corporation culture, and team development. Up to June 30, Evergrande has managed to reach a sales revenue of 12.7 billion yuan for the first half of 2009 and a total under-construction area of 10.06 million square meters, setting new records in Evergrande's history. This also made Evergrande the only unlisted real estate enterprise in China with over ten billion sales revenue in the first half of 2009. Evergrande has achieved its preset goals and tasks for the first half of the year successfully and satisfactorily.

The development course and successful experience of Evergrande prove that correct and steady strategies, modern scientific management, pioneering spirit, courage to overcome difficulties and hard-working corporate culture are the keys to rapid and health development for Chinese enterprises. We spent 12 years to develop a unique standardization operation mode for developing excellent real estate projects in China. Evergrande’s headquarter implements standardized operation on its regional companies around China through intensive centralized management, including management on project planning and design, bidding and purchasing, projection development and construction, marketing and advertising and other related links. Our experience has proved and will prove that the standardization operation mode can help us apply our years of successful experience in developing excellent real estate products to our projects around China rapidly.

Today, we are so glad to invite all of you to Evergrande Hotel, another masterpiece from Evergrande’s excellent-work strategy and the first premium super five-star flagship hotel that is invested, built, designed, and managed exclusively by Evergrande. Evergrande Hotel has a total area of 48 thousand square meters, beautiful views of the upstream Pearl River, royal gardens of 200 thousand square meters, private island coast of 2.8  kilometers, and riverside corridor of more than one thousand meters. The Hotel is equipped with 140 deluxe rooms and suites, president suites of 1,313 square meters in total, international conference hall with facilities for simultaneous interpreting in eight languages, Junli Chinese Restaurant of top standard, western restaurants with exotic flavors, and a separate sports centers of international standard and 22 thousand square meters. At present, Evergrande has put its “scale + brand” development strategy into full application and set up five-star hotels in more than 10 large projects with areas of over ten thousand mu nationwide. As a significant masterpiece of Evergrande Real Estate Group in its excellent hotel projects, Evergrande Hotel will be incorporated into the global distribution system together with more than twenty Evergrande series hotels in key provinces and cities in China, thus opening a new page for the development of Evergrande series hotels into an international high-end franchise brand. We believe firmly that Evergrand

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